When and how did FrameBoutique come to
be?
For years, I made my own jewelry and often, after I bought jewelry, I would always take the pieces apart and
recreate them into my own style. Once friends began requesting necklaces and earrings, I decided to explore
this field and eventually opened a shop on Etsy, called FrameBoutique, in May 2011.
When and how did FrameBoutique come to be?
For years, I made my own jewelry and often, after I bought jewelry, I would always take the pieces apart and
recreate them into my own style. Once friends began requesting necklaces and earrings, I decided to explore
this field and eventually opened a shop on Etsy, called FrameBoutique, in May 2011.
Where did the idea to create your own items come from?
The desire to craft my own jewelry sprung from a simple desire to wear pieces that would not only express my
individual style, but were also unique and distinct from the uniform and mass-produced jewelry of major
retailers. I found that when I purchased jewelry from these corporate retailers, I would inevitably stumble
across the same pieces on other women, often including my own friends.
Where did the name FrameBoutique come from?
Originally, I opened my shop with an emphasis on my photography prints and for my shop’s title I wanted to
play with the concept of framing photos. Once you snap the trigger your perspective emerges within the bounds
of how you frame your subject. One of the things I love about Etsy is the importance of capturing a good
shot. Through the medium of photography and the bounds of your frame, you must effectively entice potential
buyers. How I frame my jewelry must inevitably translate its intricacies and subtleties to individuals who do
not have tangible access to the piece.
There seems to exist a longing for the homemade, the handmade, the Individual these days, regarding
everything from home decor to jewelry. Why do you think that is? Are people unimpressed and no longer swayed
by the mass-produced and cookie-cutter designs? Or is there more behind this “movement”?
Today, I think that not only do individuals long for unique, one-of-a-kind pieces, but also a desire to find
a human spark behind the product and its design. For me, Etsy is a revolution that takes us away from
mass-produced products and big brother corporations to fulfilling a need to support independent, small
businesses and re-establish a connection with the artisan. When we embrace this and support independent
businesses, we expose the disconnect between the original design, the manufacturing of the product and its
eventual sale to a consumer.
Where do you derive your inspiration?
My inspiration stems from nature to the classic styles of Hollywood Regency and Victorian design to modern
trends such as “shabby chic” and “parisian chic.” I love working with clean lines, crisp colours as well as
soft shades such as blush, cream or beige. Also, floral pieces are central to most of my designs and
sometimes, my pieces playfully subvert traditional gender stereotypes through whimsical necktie or moustache
necklaces. Through my designs, I weave several styles creating an eclectic mix where vintage meets modern.
» etsy.com/shop/FrameBoutique •
