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Financially speaking, what do you know?

Recognize when to do it yourself and when to bring in the experts


By Peter Murray | July 8, 2010


The phrase “the more you know, the more you know you don’t know” is generally attributed to Socrates (a wise man according to many). How can these words improve your financial wellbeing? You will have to read on to find out, or perhaps you already know enough.

I’ve heard that education is the formal process of gaining knowledge whereas knowledge is informally acquired through experiences. The point is this: As you acquire a better understanding of whatever topic is of interest to you, the more you realize how much more there is to learn about that topic. This certainly applies to financial planning, specifically the areas of investment, tax and estate planning.

Whether you invest your money on your own or use the services of a financial advisor, be prepared for events that you did not anticipate. These surprises could be positive or negative, but the fact that you are surprised should make you aware of your lack of knowledge in this area. I cringe when I see or hear an advertisement that claims to make investing easy — it’s not! If it were, then no one would lose money, would they? The more you know…

The negative surprises can be minimized and controlled. This is accomplished through the use of an “Investment Policy Statement” (IPS). This document has the ability (if done correctly) to coordinate an enormous amount of knowledge about what you want to achieve with your investments and guide you and your advisor throughout implementation. For more information about an IPS, please refer to a previous article I wrote entitled “Are You Emotionally Involved?”

Many individuals try “do it yourself” investment planning, but it takes a rare breed to enjoy “do it yourself” tax planning. I believe the 37th edition of the Practitioner’s Income Tax Act 2010 is 2,600 pages in length. I haven’t read it cover to cover yet, have you? My greatest benefit to clients with regard to tax planning is recognizing when to bring in professional advice, whether it be their own accountant, a tax accountant or a tax lawyer. The more you know…

I am not aware of anyone who enjoys “do it yourself” estate planning, but this is an area that many individuals have taken on personally. I should clarify that the majority of these individuals are not aware that they have taken on this responsibility, but their inaction has resulted in this being the case. Once again, being able to recognize when to bring in professional tax and legal advice is a necessity. The more you know…

Over the years, I have gained knowledge and continue to be educated in the many areas that comprise the financial planning world. On an ongoing basis, I discover new facts, trends or ideas that make me aware of my limitations. Fortunately, they also create the need to learn more about what I do and the world in general. If you discover that there is more you don’t know than you do know about an area that interests you, consider it a step in the right direction.•

Peter Murray is a senior financial advisor with Assante Capital Management Ltd. (Member CIPF) in Calgary. Email your questions or comments to Peter at pmurray@assante.com or check his website at assante.com/advisors/pmurray.



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